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Times are changing….
So as some of you may already know especially if you follow Jessica’s Coupons on Twitter, I was in Nashville this past weekend for Blissdom (a Conference for Bloggers). I will share more on that wonderful experience later this week….but I wanted to share this with you first.
A Little History
Here is a little history….I started Jessica’s Coupons back in November 2010. It was a great time in my life…but really wasn’t a great time in my life to begin a new project…but that didn’t stop me…. (I had just had my second child about 2 months prior) but I had a new found passion for couponing and just discovered blogs myself and I loved them! So I went outside of my comfort zone and started my own blog. It was fun and exciting and it grew quickly….(for standards in those days)
Even just Two and a half years ago blogging was VERY different….it was BEFORE that crazy couponing show (the show that shall not be named) and BEFORE anyone (pretty much anyone anyway) was using FACEBOOK or TWITTER to promote their blogs. I ran my blog for several months before I ever created a Facebook or Twitter page…these days it seems blogs care more about their facebook page than their actual site….
NOW….thanks to THAT show, the ever increasing popularity of blogging (especially Frugal blogging.) and the Social Media explosion…the Frugal Blog World is so very different.
For example- Many bloggers do crazy promotions like give away an gift card with other 50 other bloggers to just to grow their facebook numbers…these aren’t blogs they know or are personally invested with…these promotions are quick and easy (and inexpensive) ways to increase facebook numbers by up to as much as 10,000 per promotion. And though it may sound like I am judging…and sure maybe I am a little….I get it….everyone wants more fans…me included….but is that the fan I want? Someone who just clicks the “Like” on my site because they feel they have to….and I have decided it isn’t..so I don’t take part in those promotions….I want my fans to be fans because they are fans.
I have also changed personally during this time….I have myself hit MANY a coupon burnout and wanted to throw the old binder to the dog and tell him to bury it in the backyard were no one can find it. I have found the transition form one child to two children VERY hard…and it has been difficult to shop in-stores with 2 small children and moved to more shopping online myself to save what was left of my sanity…OK and I get Mom burnout (Dang, it is hard to raise children…these little ones are demanding and ALL consuming….good thing they are so darn cute)….and have been OVERWHELMED with the time commitment a Small blog like Jessica’s Coupons can require at times. I am also a person who has an extremely hard time with BALANCE. I am an all or nothing type personality…sometimes that is good…but most the time it is not….
I haven’t shared ANY of this on my blog before now…why? Because I didn’t think you cared…it felt almost unprofessional to me…I assumed you were only here for the deals…and maybe some of you are…and I get that…but I think maybe some of you can relate to the fact a real person runs this site…and she has real highs and lows….just like her readers….and she….being me…well I feel like something has to give…something MUST Change….
Go Big or Go Home
It seems there are 2 things happening in the Blog-O-Sphere….(Frugal) Blogs are going MEGA-MART or they are staying MOM & POP Shops….
Let me explain….many frugal blogs are investing lots of money in advertising and hiring staff. Many of these Blogs are more Corporation than Mom with a computer. These blogs do a really great job of keeping their readers up to date on all the coupons and deals daily….They have the means and they have the team and they are rocking it. Some- NOT ALL of THESE BIG Blogs are VERY competitive and many of the bloggers are VERY cut throat ( I will not name names ) THAT ISN’T ME!
I want to be successful…but I am NOT cut throat…I am NOT a mean girl, I don’t begrudge others success…and I DO NOT make fun of other people, bloggers or their websites….I am NOT Nasty and want NO PART OF THAT NONSENSE.
ALSO I Do NOT want to neglect my family or my life to post a deal….I have….and it has to stop.
So who are the other bloggers?… they are like me…real women, a lot of them moms…who do this full time frugal-blog job in the gaps of the day while raising their kids and juggling other commitments all by THEMSELVES…Yep! One Woman Shows…with a very limited advertising budget. In other words…us Mom & Pop Blogs are having a hard time competing with these MEGA MART BLOGS…because we can’t post 30 deals a day by ourselves and take care of our families….But just because we can’t compete, does that then mean we are without value? That is the question I have asked for 6 months….
I have been killing myself to keep up with the Big Box Blogs and it just isn’t working…I am not happy…I know my family isn’t….I am never really present in my own life because of a blog…I rarely stop to have fun…..should it be this way? No. I want to enjoy my life and my website…
Also, this “Keeping up with the Jones’” mentality is NOT good for my readers….my site has become very cold…it still reflects mostly deals I personally like (because I DO LOVE to Shop and I like Nice things at a great price)…but it lacks my personality and passion for the things I enjoy…. I go through the motions…and you have my sincere apology and this practice of posting filler content to “keep up” it is going to stop.
I have been doing a lot of soul searching in regards to my site and well just life in general….even before Blissdom….and I still want to blog for Jessica’s Coupons…but I want to take it a different direction….though I am not completely sure what that means….but this is what I thinking…
I want more tips, tutorials, reviews and even some instructional video posts….
I want less quantity and more quality posts for my readers.
I want more exclusive coupons, coupon codes and giveaways for you.
I want my Facebook to be less of a rehash of my blog and more of a platform I can connect with you the reader!
I WANT Jessica’s Coupons to be a Fun experience for all of us!
I want to be honest and authentic and real and I want great content on my site! I want you to come to the site because you love it!
I have come to this…
This is not profound- Change is HARD. Even if it is for the better…a good change….well…can even not feel all that “good” in the beginning….and sometimes you just have to admit this: just because something worked so well one way for a while….doesn’t mean it can continue to work well that way….we grow, we change, the world changes around us….so Jessica’s Coupons and Jessica needs a Change…and I REALLY hope YOU will be a part of that.
I know there are some of you have been with me for a while- THANK YOU. If you are new- THANK YOU as well. I would love any feedback you have…please just remember I can take criticism…but I am also a real person with real feelings…
I hope you will stick with me through this new direction….it is going to take time…and it may be awkward….BUT I really think it will be a good thing in the long run!
Thanks for reading and supporting….it really does mean a lot to me, Jessica.